Velenci Privacy Policy

Last updated: August 13, 2025

Thank you for visiting Velenci ("Velenci," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our websites, make a purchase, interact with our marketing (including email and SMS), contact customer support, or otherwise use our services (collectively, the "Services").

By using the Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Services. This Policy supplements, and is incorporated into, any other terms or notices presented to you.

Information We Collect

a) Information you provide directly

Identifiers & contact details: name, email address, phone number, billing and shipping address.
Order & account information: items viewed, wishlist, cart, order history, customer service interactions.
Payment information: We receive payment confirmations from our payment processors (e.g., card brand, last 4 digits, transaction result). We do not store full credit card numbers; those are processed by third‑party payment processors.
Prescription-related information (if you choose to provide it): vision prescription, pupillary distance (PD), lens preferences, and lens measurements required to fulfill your order. We treat this as sensitive personal informationand use it only to provide the Services you request and as otherwise disclosed in this Policy.
User content: product reviews, photos, survey responses, or other content you submit.

b) Information collected automatically

Device & usage data: IP address, device identifiers, browser type, operating system, referring/exit pages, clickstream data, timestamps, pages viewed, and how you interact with our site and emails.
Cookies & similar technologies: pixels, tags, SDKs, beacons used for site functionality, analytics, and advertising. See Cookies & Tracking below.

c) Information from third parties

Service providers (e.g., ecommerce platform, payment processors, shipping partners, customer support tools) that help us operate the Services.
Marketing/advertising and analytics partners that provide audience insights, campaign performance, and ad delivery/measurement.
Social networks if you choose to connect or interact with our pages or use social login.

How We Use Your Information

We use personal information to:

Provide the Services: process and fulfill orders, ship products, enable payments, provide customer support, and maintain your account.
Customize & improve: personalize content and product recommendations; perform analytics, debugging, and research; improve our products and site performance.
Communicate with you: send service messages (order confirmations, shipping updates), respond to inquiries, and deliver marketing communications where permitted.
Marketing & advertising: show you relevant offers on and off our site, measure campaign performance, and understand audience interest (including via cookies and similar technologies).
Fraud prevention & security: protect our Services, customers, and business.
Legal & compliance: comply with laws, regulations, and contractual obligations; enforce terms; and protect rights.

For individuals in the EEA/UK, our processing may rely on legal bases including performance of a contract, legitimate interests, consent (e.g., for certain marketing or cookies), and legal obligations. See EEA/UK Rights below for more.

SMS Program (Text Messaging)

If you enroll in our SMS program, you consent to receive recurring automated and/or non‑automated marketing and transactional text messages at the number you provided. Consent is not a condition of purchase.

Opt‑out: Text STOP to cancel. Message frequency varies. Msg & data rates may apply.
Help: Text HELP for help or contact us at the email below.
Data use: We log your opt‑in/opt‑out status, phone number, message content, and delivery/interaction metadata to operate the program and comply with law.
Disclosure: Carriers are not liable for delayed or undelivered messages.

Your participation is also subject to this Privacy Policy and our Terms (including any SMS‑specific terms presented at signup).

How We Disclose Information

We may disclose personal information to:

Service providers / processors that perform services for us (ecommerce platform, hosting, payment processing, fraud prevention, analytics, logistics, customer support, SMS/email delivery, and advertising/measurement). These parties may access personal information only to provide services to us under instructions and contractual safeguards.
Advertising & analytics partners to deliver and measure ads, personalize content, and understand audience trends. Where required by law, we obtain your consent or provide opt‑out choices.
Business transfers in connection with a merger, acquisition, financing, sale of assets, or similar event.
Legal & safety to comply with law, respond to lawful requests, enforce our terms, or protect rights, property, or safety.

"Sale" or "Sharing" of Personal Information

We do not sell personal information for money. We may engage in activities defined as a “sale” or “sharing” under certain U.S. state laws when we allow advertising or analytics partners to collect or receive information (e.g., via cookies or pixels) to deliver cross‑context behavioral advertising. You can opt out—see Your Privacy Rights and Cookies & Tracking.

Cookies & Tracking

We and our partners use cookies and similar technologies to operate the site, remember preferences, analyze traffic, and advertise.

Types: strictly necessary, functional, analytics, and advertising cookies.
Choices: You can adjust browser settings to refuse or delete cookies. Some features may not work without them. Where required, we present a cookie banner/controls.
Global Privacy Control (GPC): If we detect a GPC signal, we treat it as a request to opt out of the sale/sharing of personal information for that browser.
Do Not Track: We currently do not respond to DNT signals.

Your Privacy Rights

Depending on your location, you may have rights such as:

Access/Know the categories and specific pieces of personal information we have collected about you.
Correction of inaccurate personal information.
Deletion of personal information we collected from you, subject to exceptions.
Portability of certain information.
Opt out of the sale or sharing of personal information and targeted advertising.
Limit use/disclosure of sensitive personal information (e.g., prescription details) to what is necessary to provide requested Services.
Appeal our decision if we decline to act on a request (in certain U.S. states).
Withdraw consent (EEA/UK) where processing is based on consent.

To exercise rights, please use any of the following:

Email: care@velenci.com

We will verify your request and respond as required by law. You may designate an authorized agent to submit a request on your behalf where permitted.

EEA/UK Residents

If you are in the EEA/UK, you also have rights to object to processing (including profiling) based on legitimate interests and to lodge a complaint with your local supervisory authority. Where we rely on transfers to recipients outside the EEA/UK, we use appropriate safeguards (e.g., Standard Contractual Clauses).

Sensitive Personal Information (Prescription Data)

We collect prescription and lens measurement data only if you choose to provide it in connection with an order. We use it solely to provide the Services you request (e.g., crafting lenses) and for related customer support, order history retention, and legal or quality assurance purposes. Where required by law, we will obtain your consent for processing this sensitive information and will not use or disclose it for additional purposes without further consent, except as permitted by law.

Data Retention

We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context (e.g., order records are typically kept for tax/accounting requirements). We also consider the sensitivity of the information (such as prescription data) when determining retention.

Security

We employ administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, please contact us so we can take appropriate action. If you are a California resident under 16, we will not sell or share your personal information without your (or your guardian’s) affirmative authorization.

International Users

If you access the Services from outside the country where our servers are located, your information may be transferred to, stored, and processed in other countries (including the United States). We take steps to ensure appropriate safeguards for such transfers.

Third‑Party Links & Features

Our Services may link to or integrate with third‑party websites, apps, and services (e.g., payment processors, analytics, social media, advertising networks, shipping providers, lens recommendation tools). This Policy does not cover their practices. We encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last updated” date and will be effective when posted. Material changes may be communicated by additional notice.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, please contact us:

Email: care@velenci.com

U.S. State‑Specific Disclosures (California & Others)

California (CCPA/CPRA)

Notice at collection: We collect the categories of personal information described in Section 1 for the purposes described in Section 2. We retain the information as described in Section 8. We may disclose personal information to the categories of recipients described in Section 4.
Sale/Sharing: As described above, we may engage in activities considered a “sale” or “sharing” under California law for advertising/analytics. You can opt out via our privacy controls or by contacting us. We honor Global Privacy Control (GPC) signals as an opt‑out request for the browser that sends the signal.
Sensitive information: We limit use/disclosure of prescription data to necessary purposes.
Shine the Light: California residents may request a list of certain third parties to whom we disclose personal information for their own direct marketing in the preceding calendar year, and the categories of personal information disclosed.

Virginia, Colorado, Connecticut, Utah, and Other U.S. States

Residents of certain states have rights similar to those described in Section 6, including the right to opt out of targeted advertising, the sale of personal information, and certain profiling. We provide mechanisms to exercise these choices, including cookie controls and request channels listed above. You may also submit an appeal if we deny your request by following the instructions in our response.

How to Exercise Cookie/Advertising Choices

Use our cookie banner/controls (where available) to manage preferences.
Adjust browser or mobile OS settings to limit ad tracking and cookies.
Visit industry tools such as the NAI or DAA opt‑out pages for interest‑based ads. These choices are browser/device‑specific.

This Privacy Policy is provided for general informational purposes and does not constitute legal advice. Because privacy laws evolve, we recommend reviewing this Policy periodically and consulting counsel to tailor it to your specific operations.