ABOUT US
TRANSFORMING EYEWEAR FROM NECESSITY TO STATEMENT
WE ARE A NEW YORK–BORN
Rooted in the energy of the city, Velenci was founded with one goal: to turn eyewear into a powerful style statement. Rooted in craftsmanship and driven by design, our frames are made to stand out—blending everyday function with elevated aesthetics.
FOUNDING STORY
WHY WE STARTED
When we set out to create Velenci, we weren’t just chasing a brand—we were solving a problem we felt ourselves. We couldn’t find frames that felt truly premium, bold in design, and actually wearable day to day. So we built them.
That vision led us to make premium eyewear more accessible—without cutting corners on craft, comfort, or style. Velenci is our way of raising the bar for people who care about the details.
“VELENCI WAS BORN TO BRIDGE THE GAP BETWEEN LUXURY DESIGN AND EVERYDAY ACCESS. OUR MISSION WAS TO CREATE ONE OF THE FIRST PREMIUM DIRECT-TO-CONSUMER EYEWEAR BRANDS THAT PUTS DESIGN, CRAFTSMANSHIP, AND EXPERIENCE FIRST.”
RJ | Co-Founder & Strategy Lead
REDEFINED DESIGN
MAKING PREMIUM THE NEW STANDARD
We set out to design frames the world hadn’t seen before—bold silhouettes, unexpected details, and finishes that feel distinctly high-end. Every pair begins with a concept and ends with intention—shaped to stand out, but built for everyday wear.
From the curves to the colors, nothing is accidental. Our designs are made to make a statement—without ever saying a word. True craftsmanship shouldn’t come with barriers.
DID YOU KNOW?
For every pair purchased, we donate a portion to provide vision care for someone in need.
“WE DESIGNED EACH FRAME WITH REAL PEOPLE IN MIND—HOW IT SITS, HOW IT MOVES, HOW IT MAKES YOU FEEL. IT’S NOT JUST ABOUT STYLE; IT’S ABOUT CREATING SOMETHING YOU’LL ACTUALLY WANT TO LIVE IN.”
Isac | Co-Founder & Head of Design
CUSTOMER EXPERIENCE
DIRECT-TO-YOU
We built Velenci to be direct—not just in how we deliver, but in how we connect. By removing traditional retail layers, we keep the entire experience in our hands—from first sketch to final unboxing. That means no compromises, no markups, and no disconnect between design and delivery.
Every detail you see, feel, and wear was shaped with intention—because true luxury isn’t just about the product, it’s about how it reaches you.
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FREE SHIPPING ON ALL ORDERS
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DESIGNED IN NYC
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UPGRADE NOW
JOIN US
@VELENCI.NYC
